because excellence lives in details
My approach is collaborative, detail-focused, and grounded in a clear understanding of what sets aviation brands apart.
In business aviation, every detail matters—whether it’s the way your aircraft is presented, the tone of your communications, or the precision of your visual identity. I believe exceptional marketing begins with truly understanding my clients: their vision, their values, and their audience. That’s why I work closely with each client to uncover what makes their brand unique. Through open communication and a collaborative process, I create tailored strategies that not only connect with the right audience but also reflect the high standards and exclusivity of the aviation industry.
My goal is to deliver impactful solutions that meet today’s needs while building a foundation for long-term growth, trust, and brand prestige.
My Creative & Marketing Tech Stack
2021 - 2025
Independent Marketing & Brand Consultant
High-End Aviation & b2b | b2c marketsFREELANCE I REMOTE
I partner with clients in the luxury business aviation sector to elevate their marketing and brand presence through tailored, high-impact creative solutions. With a strong understanding of the industry’s expectations, discretion, and premium positioning requirements, I delivered clarity, consistency, and sophistication across all brand touchpoints, including print, digital, and motion platforms.
My work encompasses end-to-end creative and marketing support, including content development, copywriting, email marketing, social media strategy, graphic and motion design, and video production. Whether supporting a new product launch, strengthening digital presence, or producing high-end event and sales materials, I focus on delivering refined visual identities and purposeful messaging tailored to discerning, high-net-worth audiences.
I collaborate with a diverse range of aviation businesses — including technology firms, FBOs, aircraft brokers, operators, and specialized service providers — each with distinct strategic objectives and brand positioning. This breadth of experience enabled me to quickly understand complex business models, provide strategic marketing guidance, and execute creative solutions with precision, discretion, and exceptional attention to detail.
Skills:
Luxury Brand Positioning • Business Aviation Marketing Expertise • Strategic Marketing Advisory • Integrated Campaign Development • Premium Content Creation & Copywriting Graphic & Motion Design • Video Production • High-End Event Branding • Cross-Channel Brand Consistency • Client Relationship Management • Detail-Oriented Execution • Adaptability Across Complex B2B Environments
2017 - 2021
Marketing & Design ADVISOR
High-End Aviation & b2b | b2c marketsFULL TIME | HYBRID
I supported companies in structuring and strengthening all aspects of their marketing activities, helping them build clear positioning and measurable growth strategies.
My work involved crafting persuasive sales messaging, developing practical marketing tools, and defining effective tactics and structured execution plans aligned with broader business objectives. I designed and implemented comprehensive marketing and communications strategies, encompassing brand development, brand positioning, and ongoing brand management. I oversaw social media strategy and content creation, and planned, structured, and executed integrated promotional and advertising campaigns across multiple channels. I managed annual marketing budgets, ensuring cost-effective allocation of resources and measurable return on investment. I also organized and coordinated major industry events, strengthened strategic partnerships, managed media relations, and led public relations initiatives to enhance brand visibility and reputation.
In addition, I delivered high-quality graphic design and visual communication projects and led website design and user experience optimization initiatives to improve digital performance, engagement, and brand consistency.
Skills:
Strategic Marketing Leadership • Brand Development & Governance • Integrated Campaign Management • Creative Direction • Content Strategy • Budget Management
2015 - 2017
Marketing & communications manager
CRISIS COMMUNICATIONS MANAGER
High-End Aviation & b2b | b2c marketsFULL TIME | ON SITE
Responsible for leading global marketing and communications activities, including the management and allocation of the annual marketing budget I oversaw the development and delivery of a fully integrated marketing strategy. I coordinated and streamlined all communication flows, both internally and externally, ensuring consistent and effective messaging across diverse audiences, including B2B and B2C clients, partners, media, internal teams, and key stakeholders.
In addition, I defined and implemented comprehensive brand standards and usage guidelines, safeguarding brand integrity and ensuring consistency across all channels and touchpoints worldwide. I monitored brand application across campaigns, digital platforms, corporate materials, and events, reinforcing a cohesive and recognizable global brand presence.
In close collaboration with the Emergency Response Director, I refined the Crisis Communications Plan and strengthened its implementation framework, clearly defining key roles and responsibilities. I led the establishment and training of the Crisis Communications Team, developed practical crisis and issue management tools and templates, and actively participated in simulation exercises, guiding the team through hands-on training drills.
Skills:
Marketing Management • Client & Stakeholder Communication • Brand Management • Budget Management • Event Management • Public Relation • Crisis Communications Management
2011 - 2015
Marketing & communications SENIOR EXECUTIVE / DEPUTY CRISIS COMMUNICATIONS MANAGER
High-End Aviation & b2b | b2c marketsFULL TIME | ON SITE
Reporting to the Marketing Director, I implemented strategic marketing initiatives and translated business objectives into impactful campaigns and communications. I developed compelling creative concepts and produced a wide range of marketing collateral, including email campaigns, advertisements, data sheets, brochures, and other promotional materials. I managed website content and social media channels and developed and executed integrated marketing and promotional campaigns across both print and digital platforms, monitoring performance and optimizing results. In addition, I organized and managed professional photo shoots with models and external vendors, coordinated high-profile VIP client events, and oversaw the company’s presence at major industry trade shows and exhibitions such as EBACE and MEBAA. I directed media communications and press outreach, ensuring that all news and announcements promoted the company’s image in a coordinated, strategic, and consistent manner.
Skills:
Marketing & Communications • Branding & Identity • Email Marketing • Social Media Marketing • Graphic Design & Illustrations • Website Content Development • Event Planning
2009 - 2011
Creative designer
b2b | b2c marketsFULL TIME | ON SITE
Specialising in creative design and visual communication, I advised and supported companies on branding and corporate identity strategy. I developed comprehensive corporate identity systems for a diverse portfolio of clients across the hospitality, medical, and technology sectors. I designed cohesive, on-brand visual assets across multiple media, including logos, websites, books, magazines, product packaging, signage, and marketing collateral. I translated business objectives into compelling visual concepts, ensuring each design clearly communicated the intended message while strengthening brand recognition and consistency.
Skills:
Creative Problem Solving • Visual Communication • Digital & Print Design Proficiency • Typography Mastery • Branding & Identity Development • Adaptability & Trend Awareness
CONTACT ME
Here to help you make an impact
Whether you need help launching a product, refining your brand presence, or elevating your digital and visual communications—I’m here to support you with tailored, high-impact solutions
Let’s connect and create something exceptional